Tuesday, April 5, 2011

Paper Reading #18: Personalized user interfaces for product configuration

Title: Personalized user interfaces for product configuration
Authors: Alexander Felfernig, Monika Mandl, Juha Tiihonen, Monika Schubert, Gerhard Leitner
Venue: IUI '10: Proceedings of the 15th international conference on Intelligent user interfaces

Summary
The authors of this paper are presenting a system for improved product configuration. This is mostly with regards to customers, and the system is designed to increase user satisfaction with the product they decide on. The premise behind this research is that there are frequently too many alternatives to a product for a user to explore all of them and find the one that they want themselves. Instead, the system discussed will allow the user to configure their choices before recommending a product them. While the abstract and introduction are much more general, the products used throughout the paper as examples are mobile phones and the various subscriptions users can purchase for them.

Discussion
While there wasn't a huge amount of actual math, there was a considerable amount of technical jargon and database language in the paper. This made it a bit tedious to read, and difficult to summarize the exact process by which the authors employ their algorithms. Regardless, this sort of work is not new, though the authors claim that knowledge-based configuration is not available in commercial systems. Nearly any major mobile phone website, such as for Verizon or AT&T already has a section that helps users peruse their products in a streamlined fashion.


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